Family jewelers since 1904
Proud of Our Legacy. Passionate About Your Story.
At JewelSmiths, we believe every piece of jewelry should tell a story. Whether you're celebrating an engagement, an anniversary, a milestone, or simply treating yourself, we're here to help you find or create something you'll cherish for a lifetime.
Our team of experienced jewelry professionals was carefully selected by Arthur Gordon, a third-generation jeweler in Oklahoma City, to provide exceptional craftsmanship and personalized service. Four words define everything we do: Beauty. Love. Pride. Diamonds.
These values inspire every custom design we create, every diamond we hand-select, and every customer relationship we build. We specialize in fine jewelry, custom jewelry design, and diamonds, always delivering an experience built on honesty, respect, and genuine care. When you visit JewelSmiths, you're not just another customer—you're part of our story.
Our lineage
Continuing a Family Tradition Since 1904
JewelSmiths proudly carries forward the legacy of Samuel Gordon Jewelers,, a name that has been trusted in Oklahoma since 1904.
Arthur Gordon, grandson of the late Samuel Gordon, is honored to continue the family's tradition of integrity, craftsmanship, and outstanding customer service. As the successor to Samuel Gordon Jewelers™, he remains committed to the same high standards that have guided generations of the Gordon family.
It is my honor to carry on the family tradition and restore the family business to the wishes of my grandfather.
— Arthur Gordon
Inside the store
Jewel Smiths, Oklahoma City
Our story
A Lifetime Dedicated to Jewelry
Since 1904
Arthur's journey began at just seven years old, helping at the family's jewelry store by feeding parking meters so customers wouldn't receive tickets. As he grew older, he worked alongside his father, learning every aspect of the business while gaining an appreciation for the craftsmanship and dedication that defined the family name.
Arthur's family has been serving Oklahoma since 1904, making them the oldest family of jewelry stores in Oklahoma City. While another well-known competitor was established earlier in a small Oklahoma town, Arthur's family was the first to build a lasting jewelry legacy in Oklahoma City itself.
By the age of sixteen, Arthur was traveling throughout Oklahoma and Texas, visiting jewelry stores and building relationships within the industry. Those early experiences laid the foundation for a lifelong passion for jewelry design and craftsmanship.
Expert Jewelers
As his skills evolved, Arthur trained as a Master Jeweler, combining traditional techniques with modern artistry to create one-of-a-kind custom jewelry that reflects each client's unique style and story. His dedication to the craft has earned him multiple state jewelry design awards as well as a national design award, recognizing his creativity and commitment to excellence.
Arthur is also the author of a jewelry repair training guide that has been purchased by jewelers around the world. The book is widely used as a take-in reference to help train jewelry store staff on repair procedures and customer service.
Custom Creations
His expertise has extended beyond the jewelry industry as well. Arthur designed and sold the officially licensed Dodge Hellcat jewelry collection, serving as the jeweler for Dodge Motor Company and creating pieces inspired by one of the automotive world's most iconic performance brands.
Customer First
Arthur continues to blend generations of family tradition with award-winning design, expert craftsmanship, and a passion for creating jewelry that will be treasured for generations.
Proud to Serve Oklahoma City
Oklahoma City has always been home, and serving this community is both an honor and a privilege.
We're proud to help generations of families celebrate life's most meaningful moments with beautiful jewelry, expert craftsmanship, and personalized service. Whether you're searching for the perfect engagement ring, designing a custom heirloom, or restoring a treasured piece, our goal is to provide an experience that exceeds your expectations.
At JewelSmiths, our commitment has remained the same for generations, to create exceptional jewelry, build lasting relationships, and help you celebrate the moments that matter most.
We are proud members of:
We are tuned into the world markets - not just locally sourced.
FAQ's
JewelSmiths proudly continues a family jewelry legacy that began in 1904 with Samuel Gordon Jewelers. For generations, we've been committed to exceptional craftsmanship, personalized service, and helping customers celebrate life's most meaningful moments.
Our combination of generations of experience, expert craftsmanship, custom jewelry design, and personalized customer service sets us apart. We take the time to understand your needs and help you find or create jewelry that reflects your unique story.
Yes! Custom jewelry is one of our specialties. Whether you're creating a one-of-a-kind engagement ring, redesigning a family heirloom, or bringing your own idea to life, our experienced team will guide you through every step of the design process..
In addition to offering fine jewelry and diamonds, we provide custom jewelry design, jewelry repair, watch repair, appraisals, engagement rings, wedding bands, and expert guidance to help you care for and enjoy your jewelry for years to come.
Visit Our Oklahoma City Showroom
Visit our Oklahoma City showroom and discover why generations of families have trusted us to be part of their most meaningful celebrations.