Repairs are necessary. They allow you to see the customer twice, when they leave the item and pick it up. This gives you two opportunities to sell them something else. Once you have gained trust and confidence with a customer by doing a repair, you have a greater chance that they will do future business with you.“
Back in the day, Arthur Gordon was considered, and still is by many, known as the Jeweler’s Jeweler. During that time his jewelry shop repaired and created jewelry for many well-known jewelry stores and for several of the large chain stores that are now known as big box jewelers.
Arthur realized that most stores did not have a full understanding about repairs and lacked the training to better answer repair and custom related questions that their customers were asking.
In order to assist his trade customers and add to their bottom line, Arthur wrote the Comprehensive Guide to Handling Jewelry Repairs. This began what Arthur calls the “Revolution to Jewelry Repairs” that he and his good friend David Geller had been planning for a number of years. According to Arthur, he and David brought repairs out of the back room, to the bottom line and enlightened stores on how to better serve their customers!
The Comprehensive Guide to Handling Jewelry Repairs is a guide to help train store owners and staff with a better understanding of the jewelry repair process. Since the book has been written, it has been sold to, and used by jewelers world wide.
Arthur is a jewelry industry consultant and owns Jewelsmiths in Oklahoma City.
How To Clean and Inspect Jewelry
How to Make Repairs
Jewelry Repair Trouble Spots
What Types of Repairs Can’t Be Made
How to Take In Repairs
How to Generate Repair Business
Repair Shop Warranties